Starting with a comprehensive analysis of your digital presence and an understanding of your business’ competition, our analytics team is able to benchmark and provide data-driven insights and reporting on a frequent basis, to measure and refine your digital marketing activities.
The digital landscape is evolving quickly, presenting opportunities for brands to deliver cost-effective reach and high levels of engagement. Our SEO and analytics teams strategise, implement and monitor programs to ensure our clients benefit from high levels of organic traffic. We have in-depth experience in e-commerce, optimisation of sales channels and the end-to-end tracking of revenue performance.
Digital designers work in tandem with our content team to run segmented CRM-based EDM campaigns, AdWord buys and create cut-through creative for digital campaigns. Video is playing an increasingly important role across both publisher and social platforms; our in-house production facility enables us to create content rapidly and cost-effectively.
The ability to capture, interpret and act on data is one of the strengths of digital. Sophisticated targeting techniques enable multiple messages to be crafted to address tight audience segments. Increasingly, creative work that has been measured and proved to be effective within online environments is being re-purposed for work across other media.