MUSTARD MINUTE: 10 AUGUST 2017

News
August 10, 2017

From Apple joining Instagram, to a new YouTube sensation, we have your weekly social news sorted.

Apple Joins Instagram

Notoriously absent on social media, Apple joined Instagram this week. Their social media strategy is designed to extend their existing “Shot on iPhone” ad campaign. The brand is encouraging people to share their photos using the tag #ShotoniPhone.

Mattel Invests Big Bucks Into YouTube Kids

The child-friendly video app has over 11 million global weekly viewers, so it’s no surprise Mattel has reportedly invested big in ads on the platform. Kids just aren’t watching TV like they used to, but Mattel is clearly switched on with their back up plan!

 

Getty Images via SmartBreif

 Social Media Users Hits An All Time High

Social Media has hit the big 3 billion active users this month and the latest reports from Global Statshot and Hootsuite show that those figures have no sign of slowing down.

Hootsuite via  The Next Web

 Lonely Planet Launches Instagram-like App

Another day, another travel app. Trips is an application designed to create an easy platform for travellers to share their experiences. Users are able to like, share and follow profiles. Sounds exactly like Instagram if you ask us!

Image via Lonely Planet

Netflix Makes Its First Ever Acquisition

Drum roll please… Netflix has acquired Millarworld. The company is founded by Mark Millar, a comic book creator who is behind iconic series like Kick-Ass and Kingsman. It will be interesting to see how things evolve, but this looks promising to say the least.

Image via TechCrunch

‘Despacito’ Breaks YouTube Record on Most Watched

If you haven’t heard this song yet you have officially been living under a rock. Last week it became the most streamed song of all time and now this week it has officially became the most viewed YouTube video ever with over 3 billion views. Why the hype? Check it out for yourself:

And that’s it from us until next week!