Mustard Minute: Friday 24 November 2017

News
November 24, 2017

From Apple and McDonald’s releasing their Holiday Advertising Campaigns, to PayPal teaming up with Facebook Messenger, we have your weekly social and advertising news covered. Check out this week’s Mustard Minute:

PayPal Now Offers Invoices to Buyers on Messenger

PayPal and Facebook have partnered up to expand their services with PayPal now offering the option for sellers to invoice buyers directly through Facebook’s private message. This new feature will provide added convenience with Facebook’s numerous Buy and Sell groups as well as the Marketplace feature. For more information check out TechCrunch.

 

Kia Utilises Chatbots to Drive Mobile Car Shopping

Kia Motors America recently introduced “Kian,” a Chatbot, on Facebook Messenger and their website. In a bid to increase their market share and create a more convenient purchasing experience, Kian is designed to help answer buyers questions such as providing research prices, estimate payments, special offers, photos, videos and more.

 

Image via Mobile Marketer

 

McDonald’s Christmas Campaign

McDonald’s UK takes a healthy alternative to Christmas. The campaign presents a story of a little girl who eats her happy meal and saves a carrot stick to feed Santa’s reindeer. The ad focuses on the relatable Christmas preparation we all go through at Christmas. Check it out:

Apple Releases Holiday Ad

This year’s holiday Ad for Apple’s Iphone X and AirPods is everything you would expect and more. The enchanting ad tells a story of a couple meeting and dancing through New York. Check it out:

Facebook Launches Facebook Creator

Facebook Creator is an application for influencers to build video communities on Facebook. The recently launched app offers influencers a Live Creative Kit for adding intros and outros to broadcasts, cross-posting, in-depth analytics and messenger chats. For a full rundown check out Tech Crunch.

 

Instagram

Instagram finally gives desktop users the attention it deserves and recently introduced the ability to view Instagram Stories on your website desktop. Although you still cannot upload stories from your desktop, this is a step in the right direction for Instagram’s user experience.

 

That’s it from us this week, stay tuned for next week’s addition of Mustard Minute!