Mustard Minute: 13 April 2018
From Starbucks in South Korea offering a voice-ordering feature on smartphones to Adidas creating limited-edition ‘upcycled’ plastic jerseys, Mustard Minute has your latest weekly advertising and social media news. Be sure to have a read!
Adidas Creates ‘Upcycled’ Plastic Jerseys
Adidas announces that for Earth Day this year, they’ll be producing a limited-edition Major League Soccer uniform that will be worn by all 23 MLS teams over Earth Day weekend. The uniforms will be made from ‘upcycled’ plastic reclaimed from ocean waste.
Image via AdWeek
Starbucks Debuts Smartphone Voice Ordering
In South Korea, Starbucks now offers a voice-ordering feature through Bixby, Samsung’s intelligent assistant. Samsung Galaxy users who have downloaded the ‘My Starbucks Rewards’ app can use voice commands to place an order for pick-up at a nearby store. Voice assistants are steadily evolving to provide more commerce-driven engagement such as purchasing, advanced ordering and coupons.
Image via Mobile Marketer
Instagram Tests ‘Nametags’ Feature
Snapchat introduced it in 2015, and 3 years later Instagram recently launched a ‘Nametags’ feature. The feature is designed for users to create a personalised image other people can scan with their Instagram Stories camera to follow each other.
Image via TechCrunch
90 To 99 Character Headlines Have Best CTR
A study undertaken by Polar, a branded content technology company, found that in order to achieve the highest click-through-rates, headlines should be 90 to 99 characters long.
Snapchat Undo Controversial Redesign Feature For Some
The controversial redesigned algorithm that sorts Snapchat’s feed for users wasn’t as successful as the company originally hoped. Stories for some (still trialling on a small segment) now appear in reverse chronological order, heavily prioritising people who post frequently. However, this method potentially hides activity from close friends. Snapchat may get to a point where they must decide between referencing the most engaged users or aiming to add more casual users.
Image via TechCrunch