Mustard Minute: 15 December 2017

December 15, 2017

Instagram tests standalone messaging application, YouTube releases most viewed video ads for 2017 and Apple acquires Shazam. Check out this week’s Mustard Minute for more information.


Social Reach For The Win

Research undertaken by millennial-focused publisher Bustle found that 81% of millennials say social media is the most effective way for brands to reach them. The study also found that 40% of female millennials voiced Instagram is the best way for brands to reach them. For a rundown on the study check out the article from Adweek.

Image via Adweek


Instagram Tests Standalone Direct Messaging App

Although the messaging app is only available in a select few countries (Uruguay, Chile, Turkey, Italy, Portugal and Israel), we could see Instagram direct messaging application available in Australia depending on the feature’s success. Instagram recently released a statement, “We want Instagram to be a place for all of your moments, and private sharing with close friends is a big part of that…”

10 Most Watched Ads In 2017 Revealed

As 2017 draws to a close, the 2017 YouTube Ads Leader Board with the most-watched ads has been released. In first place with 150.3M views goes to Samsung India Service. Check it out below. The Natalie Portman Dior ad came in 4th place and The Rock iPhone 7 Ad took  7th. For the top 10 rundown check out Adweek’s article


Police Recruitment Ad Boosts Enquiries by 600%

New Zealand Police released a humourous, ethnically diverse recruitment advertising campaign. The multicultural campaign not only increased recruitmentenquiries by 600% but saw a 898% increase in web traffic on the day of the ad launch. Now that’s what you call a successful campaign! Check out the video for yourself:



6-Year-Old Makes $11 Million A Year From Reviewing Toys On Youtube


Starting out just a mere 2 years ago, Ryan, a 6-year-old children’s toy reviewer, now boasts an audience of 10 million subscribers. The family run YouTube channel generates around $1 million per month from advertising alone. According to Forbes List, Ryan’s channel ranks in 8th place for highest-earning YouTube celebrities. Pretty sweet gig to say the least!

Apple In Process Of Acquiring Shazam

According to TechCrunch, Shazam (the popular app that identifies songs, TV shows and movies in seconds) is signing a deal with Apple. The rumoured price is said to be around the $1 billion mark. Although it’s not clear what changes Apple will make post-acquisition of Shazam, we are excited to see what Apple plans.

Image via TechCrunch


And that’s it from us for this year! See you in 2018!