Mustard Minute: 16 March 2018

March 15, 2018

Google Maps lets Nintendo’s character Mario give smartphone users directions, a new study found 34% of Gen Z are quitting social media, and Facebook leads video advertising over YouTube. All that and more in this week’s Mustard Minute.

 Snapchat trials Tagging

In a bid to help brands and influencers build their follower numbers, Snapchat is trialling the option to tag. Users can now tag someone in a Story by adding their user name. Anyone viewing the Story will see a “More” button at the bottom and has the option to “add” the tagged account.

Image vie Marketing Land

 Generation Z Declining Social Media Usage

According to a study undertaken by Hill Holiday’s in-house research, 34% of Gen Z are permanently quitting social media while 64% are taking a break. One thousand 18 to 24 year olds were surveyed. Results showed social media made 41% of them feel anxious, sad or depressed. However not all is lost – 77% of Gen Z reported that the benefits of social media outweigh the drawbacks.

The Power of Mobile Shopping In-Store And Out

A recent study revealed that 71.6% of consumers said they shop via mobile smartphone at home, while travelling, or during their spare time, while 60.1% said they even used their mobile in a brick-and-mortar store. The study undertaken by iVend Retails (2018 Global Path to Purchase survey) found that 91.4% of shoppers researched products online before making the purchase in-store. It is evident that mobile has integrated itself as an important step in the consumer journey in both online and in-store purchasing.

Cheetos Debuts AR App

Cheetos recently launched a “Cheetos Vision” app. The application utilises the power of AI to transform mobile users’ surroundings into Cheetos when they look through a smartphone camera. The campaign encourages users to share their “cheesy” images on social media.


Image via Mobile Marketer


Facebook Leads Video Advertising

Facebook currently houses 46% of all video ads created, according to Clinch. When Instagram is taken into consideration, its overall share is 74%, topping Google’s YouTube which represents 41% of the video advertising market.

Image via Mobile Marketer


Google Maps Adds Nintendo’s Mario

A new feature now lets smartphone users get directions from Mario on Google Maps. The campaign only runs for one week, encouraging users to screenshot their route and share with Google Maps on Twitter and Instagram using the hashtag #MarioMaps.

Image via Mobile Marketer