Mustard Minute: 23 March 2018
Instagram adds product tags to posts, Ikea promotes their new AR app with a YouTube mini-series, and Facebook adds video subscription fees to encourage video creators to utilise the platform. Check out this week’s Mustard Minute!
Instagram Adds Product Tagging Feature
In a bid to streamline the shopping journey from ‘inspired’ to ‘purchased,’ Instagram has added a product tagging feature. The feature allows businesses and influencers to individually tag products, taking consumers to a specific website. We are intrigued to see the impact this feature has on business/influencer collaboration and success.
Image via Mumbrella
LinkedIn Embraces Video Creation
Taking a leaf out of Snapchat and Instagram’s book, the professional network LinkedIn recently released filters and text styles for videos posted by members. The feature is designed to add further context for viewers. Videos can be filmed live or uploaded separately.
Image via AdWeek
Instagram Allows Hashtags and Additional Links in Bio
In December last year, Instagram added the ability to follow hashtags. As of Wednesday, you can add additional hashtags and profile links to an account’s biography section. A much-anticipated feature, many businesses are jumping to utilise it in order to increase traffic and engagement with their brand(s).
Image via AdWeek
Facebook Bid to Encourage More Video Creators
Designed to rival Youtube, Facebook will be launching a new subscription feature to encourage video creators to produce more content on Facebook. The subscription costs fans $5 per month to subscribe to their favourite video creator. Facebook won’t make a profit, but Google and Apple will process the transactions and each take a 30% cut (while the video creators receive the rest). The new feature will only be available in the US and UK for the time being.
Image via Redcode’
Ikea App Helps Housemates Agree on Furniture
Ikea launched its new AR-enabled Place app, designed to help people see what furniture will look like in their homes. To promote the launch, Ikea introduced a light-hearted and humorous YouTube show about helping housemates agree on furniture. The two-minute episodes each feature two housemates tasked with agreeing on one item of furniture for their home. Check it out here:
That’s it from us for this week.