Mustard Minute: Friday 1 December

November 30, 2017

Chobani reinvents its brand identity, Facebook has begun using AI for suicidal detection, and more. We have your top advertising and social news covered. Check out this week’s Mustard Minute:

Snapchat Redesign Splits Social and Media

CEO Evan Spiegel has recently announced with the new Snapchat algorithm and redesign users will see a separation from social and media. Expect to view all messages and stories from friends on the left of the camera, while on the right messages and Stories will be content from publishers and celebrities.

Image via TechCrunch


Users Question Domino’s Pizza Tracker App

Domino’s has recently come under fire for the legitimacy (or lack therof) of their tracking app. The application lets mobile users track the progression of their pizza orders. The app provides information on employee names as well as delivery status and tracking times. Users have recently criticised the app saying they have had different employees drop off the pizza compared to what the application indicated, as well as inaccurate delivery times. Domino’s pushed back and voiced they deliver millions of pizzas each year and the complaints are a small percentage of inaccuracies that can appear outsized. Just another day in business for you!

Image via Mobile Marketer


Facebook Tests Messenger Broadcast for Businesses

Facebook has internally been developing “Messenger Broadcast,” a self-serve mass-messaging interface that lets businesses send marketing messages to users. Initial test phases indicated businesses could be offered this feature soon. We’ll keep you posted!

Image via TechCrunch


Facebook Attempts Suicidal Thought Detection

With the help of AI technology, Facebook’s new “proactive detection” will scan posts for patterns of suicidal thoughts. From there, if necessary, Facebook will send mental health resources to users at risk or send messages to their friends. Facebook can even contact local first-responders. This is an exciting step in the right direction opening up and developing healthy discussions around mental health and suicide. For a full rundown check out TechCrunch.

Image via TechCrunch


Chobani Yogurt Reinventing Itself

Next time you go to the yogurt aisle you will see a whole new look for Chobani. Why? Chief marketing and commercial officer of Chobani recently discussed how their brand revolutionised the yogurt category over the past decade, pushing Greek yogurt from 1% of the segment to over half. Now facing a flooded market segment, Chobani has reinvented their brand identity to become a “food-focused wellness company” in a bid to maintain its position as the yogurt giant for the next decade. It has thrown out the usual white cups with photos of fruit in favour of 19th century inspired American folk art with a colour pallet derived from leaves, flowers and bark. Check it out:



That’s it from us this week!