Mustard Minute: Friday November 17

November 17, 2017

Marketers rejoice as Snapchat finally launches Ad Manager, Facebook stories now offer Group and Event Collaboration and Instagram tests the option to follow hashtags. All that and so much more, in this week’s Mustard Minute.

Facebook Offers Group & Event Collaboration On Stories

In another bid to increase Facebook Story, users of Facebook Groups and Events can now contribute to Facebook Stories. This is visible to members of an existing group or event. Perfect for parties, weddings and events this collaboration allows users to share the story from different angles.

Image via Techcruch

 Snapchat Launches Business Manager

This has been a long time coming, but Snapchat has officially made a Snapchat Ad Manager and ad-buying tool available to all advertisers. Brands who originally couldn’t afford running ads through sales reps or a 3rd party can now purchase Snapchat’s most common ad format without any extra requirements.

Image provided by Marketing Land

Instagram Tests Option To Follow Hashtags

Although in the initial test phase, Instagram is trialling the option to search and follow a hashtag. Depending on its success we could see this option available in our news feeds in the near future.

Image via Techcrunch

Facebook Rebrands Standalone Events App

Now known as Facebook Local, the standalone application offers a combination of events and permanent places to a single search engine. The app and search engine are powered by 70 million business pages, reviews and friend check-ins. Although only available in the US, we could see this offered in Australia sometime soon.

Image via Techcrunch

Instagram Stories Say Goodbye To 24hr Restriction

The 24 hour limitation placed on Stories has now been removed. Users can now upload any content from their cameral roll. This change will see a shift from spur of the moment sharing to providing users with the option to share content that is less permanent and more casual from weeks prior.


And that’s it from us for another week!