Fernwood finally created a space built specifically for the empowerment of strong women, a movement that’s still going strong till this day.
But standing the test of time wasn’t enough—in fact, it was starting to become their weakness. In a world captivated by the new and shiny, rather than the tried and tested, some saw Fernwood as a little outdated.
The brand identity evolved, along with perceptions.
Fernwood rebuilt themselves as a brand that not only knows its audience, but does everything in its power to uplift them. With more than 30 years of brand equity firmly in place, the plan was never to unravel it. Instead, we made subtle adjustments to their font, use of colour, imagery and tone of voice, which had a transformative effect on how people interacted with the brand.
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Our TVC took viewers into relatable real life scenarios that often get in the way of your wellbeing—and positioned Fernwood as the remedy.
Fernwood’s new brand tagline made appearances on billboards across the country, catching people in the very scenarios that were hindering their fitness goals.
Using Fernwood’s refreshed look and feel, we created monthly campaigns aimed at generating new leads.
Ever since the brand refresh, Fernwood has been flourishing.
– Market Research
– Brand Strategy
– Audience Segmentation
– Brand Creative Concepts
– Design
– Brand Guideline Creation
– Brand Positioning Workshop
– Franchisee Showcase