As a company that continually considers the future of their industry, it was time to reconsider how their brand communicated moving forward.
Molycop’s commitment to innovation, productivity and environmental responsibility needed to be made clear to both existing customers and prospective clients who shared their ambition
A new brand platform, ‘Progress Together,’ was designed to appeal to global mining companies seeking a partner who would ensure greater efficiency and productivity.
The rebrand included a comprehensive overhaul of all internal touchpoints, giving Molycop a forward-thinking look and feel that was rolled out across global marketing campaigns.
Molycop’s suite of brand collateral, including presentation decks, documentation and merchandise, was updated to reflect the new brand identity. This refresh enhanced the way all stakeholders, from executives and decision-makers to frontline miners, interacted with the brand.
To boost brand awareness and introduce Molycop’s offerings, targeted LinkedIn campaigns were launched. These campaigns were strategically designed to reach both new and existing markets, communicating Molycop’s enhanced capabilities and reinforcing its market leadership.
Molycop’s new visual identity was featured at industry trade shows via interactive displays, giving passers-by a window into Molycop’s commitment to innovation and leading industry standards and practices.
The rebrand was a resounding success.
– Brand Strategy
– Go To Market Comms Strategy
– Digital Marketing Planning
– Identity Design
– Comms Design
– Campaign Ideation & Asset Creation
– Brand Collateral Design
– Campaign Management
– Reporting & Optimisation