What are our predicted trends for packaging design in 2015? Minimalist, eco-friendly and experimental, basically.

Here’s a full list of our top packaging design trend predictions for next year:

Environmental

Sustainable packaging will continue to evolve, reflecting the increasingly socially conscious consumer.

Packaging will speak to this with an ideal that is eco-friendly and that features raw and considered characteristics. We expect craft paper to play a huge role in this development.

Minimal 

Hardly a trend, this classic design approach will continue to demonstrate why simplicity is timeless with design that utilises little imagery and clear fonts.

Flat and lack of depth colour will also feature heavily.

Macro Hero Photography

2015 will be all about honest ingredients showcased up close.

Think muesli, bread, soups, nuts and salads. Packing design will showcase these products as wholesome, upfront and real.

Clear

We predict that clear packaging will also be prominent and will be used to elevate product integrity. No frills, just plain-spoken packaging.

White

White on white and white on clear.

It speaks to ultimate luxury and health in 2015. White and colour will continue to make an appearance, but don’t be surprised to see all-white dominate.

Metallics

Metallics will be used in small doses rather than in an all out colour-glitz.

It will speak to indulging in small, every day luxuries or be used to create the sense of a well established or crafted brand.

Geometric

Colourful and dynamic and an old trend that is still going strong.

It might not be the same, however, we’re predicting that 2015 will mark its reinvention.

Finally… Sand packaging?

I guess we’ll see.

Mustard is a Melbourne based creative agency. Have a question about design services for your business? You can get in touch with us here.