MATERNITY WARD BRAND CAMPAIGN
DIGITAL DESIGN | SOCIAL MEDIA
Our strategic team supports editorial writers, photographers, animators and videographers, making full use of our onsite commercial production facilities to deliver winning content programmes.
Our social media marketing team manage a full suite of channels for some of Australia’s leading brands and where appropriate work with influencers to amplify reach and enhance authenticity.
Our content marketing department is made up of a talented team of editorial and social media writers, graphic designers, artists, illustrators and animators. Access to our agency’s production facility, in-house photographers and videographers enables the rapid turnaround of high quality branded and lifestyle content marketing assets.
A thorough understanding of the channels available, how they are integrated and how audiences engage with content across them helps to define both the format of the content and how it is rolled out.
Our insights and analytics team reports across a broad range of metrics, helping us to measure impact against objectives and refine and optimise our content marketing strategy.
Content marketing is highly relevant for brands operating across a broad range of consumer sectors: large, service-driven organisations, retail and FMCG brands, luxury products, property and more. Delivering against a well thought through content strategy to a consistently high standard can help to cost-effectively achieve a range of objectives.
Our social media marketing team works hand in hand with our strategy and content teams and work most effectively on a retained relationship to enable a constant level of monitoring and responsiveness.
Despite increasing levels of integration across social channels, audience behaviours vary in the way they are used. In addition, different audience segments use individual channels in different ways. It’s a burgeoning space and often brands fall into the trap of trying to do too much without really optimising their presence.
Our agency takes a close look at the competition and keeps clear sight of our objectives before recommending social media strategies. Our social media advertising team applies best practice methods in A/B split testing creative, copy and targeting, and keep a close eye on results and spend in order to continuously optimise campaign components and maximise results within budget.
We research and work with social media influencers to expand your brand’s reach and influence across relevant communities. Often it’s best to own and execute a couple of channels effectively rather than spreading resources too thinly.
Whether we’re reaching out to audiences via Snapchat, answering customer queries on Facebook, or leveraging LinkedIn to deliver more effective business-to-business marketing messages, we always ensure consistency in delivering your brand tone of voice across platforms.
The ability to create our own assets on-site enables us to move quickly – a key requirement of our content and social teams. Control over set builds, props and lighting allows for great creative flexibility. We shoot everything from high-end fashion photography for lookbooks, through musician and album covers to lifestyle and food products.
Our agency is able to pick up video and have it cut and edited by our creative team and animators within hours; we can shoot a new product and have it re-touched and pushed out via social media the same day.
The ability for our creative teams to attend shoots and review stills or footage in situ means we always capture the high quality assets required. This combination of agility and efficiency is highly valued by our clients.