Our social media team works hand in hand with our strategy and content teams and work most effectively on a retained relationship to enable a constant level of monitoring and responsiveness.
Despite increasing levels of integration across social channels, audience behaviours vary in the way they are used. In addition, different audience segments use individual channels in different ways. It’s a burgeoning space and often brands fall into the trap of trying to do too much without really optimising their presence.
We take a close look at the competition and keep clear sight of our objectives before recommending social strategies. Often it’s best to own and execute a couple of channels effectively rather than spreading resources too thinly.
Whether we’re reaching out to audiences via Snapchat, answering customer queries on Facebook, or leveraging LinkedIn to deliver business-to-business messaging, we always ensure consistency in delivering your brand tone of voice across platforms.