June 4, 2004


The team at Mustard rejoiced (along with the rest of the Westeros-loving world) this week as Game of Thrones returned from hiatus. To mark the occasion, we’ve created a list of valuable insights your business can gain from the greatness that is, Game of Thrones.

Break out the notepad; you’re about to be schooled, GoT style.

1. Plan one move ahead of your competition.

Knowing that when playing the Game of Thrones you either win or you die, Cersei Lannister spends most of her time as Queen Regent fortifying her position of leadership with one eye set on her contingency and succession plans.

By following Cersei’s lead and planning one move ahead of your competitors you can lay the groundwork for success.

2. Monitor your territories.

Keep an eye on your competitors and your market through regular monitoring, reporting and analysis. It will help you to anticipate their game plan and help you to establish a counter move.

Take it from Varys who uses his “little birds” to gather information on the lay of the land to his strategic advantage.

3. Adapt.

When you’re thrown a curve ball, you need to adapt. Arya Stark has had to adapt to a multitude of situations, and there will be times when your business will need to do the same.

4. Look after your own.

Businesses don’t run themselves. Look after those who help you and you’re sure to have a group of loyal brothers to call on when you need support.

5. “A lion doesn’t concern himself with the opinions of sheep.”

Constructive criticism can be very beneficial to your business, but don’t let it prevent you from pushing forward.

Keep sight of your goals and stay your course.

6. Listen to your advisors.

What you want to do and what you need to do can often be two very different things. Listen to those you trust and who have the experience in an area you might lack.

I think we all know what happens if you don’t….

7. Build relationships with your fans and followers.

Build positive relationships with your colleagues, partners and target market. It pays to have an army of supporters.

8. Don’t abuse your relationships.

This one speaks for itself. Don’t be awful to your colleagues and don’t abuse the trust of your market. These relationships can be key to your success; abuse them at your own risk.

9. Branding matters.

Great branding communicates a clear message. The following sigils practically explain themselves – even if  the message is at times a tad on the Stark side.

10. You don’t have to be big to do great things.

Tyrion may be one of the smallest characters on Game of Thrones, but he is definitely a big fan favourite.

Bold and cunning when need be, Tyrion proves that even the smallest of us can have the biggest impact.

Bonus addition…

Don’t forget who really sits on the Iron Throne…

Think it’s time your business stepped up its game? You can get in touch with us here.