3 Reasons To Make Your Website Mobile Friendly

April 29, 2004

In the wake of Google’s mobile-friendly update (aka Mobilegeddon), marketers have been tapped into submission by the new algorithm ju-jitsu, which started rolling out last week.

Moving forward, when you search Google using your phone, search results will prioritise websites that the search engine deems “mobile-friendly” – Google can notice if a website features larger text, avoids flash, includes easy-to-click links and has a responsive design. Web pages that aren’t mobile optimised will significantly rank lower in search results, which may result in a decrease in site traffic and even revenue loss.

On the plus side, the update will only affect search rankings on mobile devices and individual pages – not entire websites (phew!). But if you haven’t made the switch to catering for your smartphone family, it’s probably high time you did. So is your website mobile-friendly? If you still think your business can cruise on by like a teenage couple holding hands at the local skate rink in its desktop-only members group, think again. Let’s take a look at 3 recent developments in mobile that are cause for you to make your website mobile now…

1. Search is the most common starting point for mobile research

Google’s 2013 mobile path to purchase report revealed that 48% of consumers start research of products and services via mobile search. Customers spend over 15 hours per week on research and 74% of mobile consumers use search in the shopping process.

Over HALF of mobile consumers intend to purchase within an hour or research! And 83% want to purchase within a day.

2. Australian mobile web traffic is accelerating. Desktop is dwindling.

The average daily use of the Internet via a mobile phone is 1 hour and 32 minutes. That’s a lot of Googling!

In We Are Social’s Digital Social & Mobile Worldwide in 2015 Report, Australia has seen a 23% increase in the number of mobile subscriptions and an 11% increase in the number of active social media accounts.

The share of web page views on mobile within Australia has increased by 51% since last year. Whilst mobile web traffic is continuing to increase rapidly every year, desktop is going down.

3. Mobile research influences sales

Google’s report also found that 93% of people, who used mobile to research, also go on to make a purchase. In Australia, 20% of the population used a mobile phone to research a product to buy, and 15% bought something online via mobile. 

At the end of the day…

Although Google has listed some simple ways to make your website mobile-friendly in their mobile-friendly update FAQ, there’s one thing to bear in mind – content is still very much the King.

Here’s what Google has to say:

“While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.”

Building a responsive, mobile-friendly website is one thing, but at the end of the day it’s still all about the content.

If you’d like help with optimizing your site for SEO & mobile UX, as well as creating champion content, you can get in touch with us here.