Mustard Minute: 15 June 2018
Coca-Cola releases their FIFA World Cup campaign, Instagram adds ecommerce as an option to their Stories, and Facebook cracks down on sellers of junky products. All that and more in this week’s Mustard Minute.
Instagram Stories Add Ecommerce Option
Instagram shopping has officially expanded beyond the feed, adding a Shoppable icon to the Instagram Story itself. Users can tap the icon to see more details including the main product, other products in the story, descriptions, prices and a website link for purchase.
Image via Instagram Info Centre
Coke Launches World Cup Campaign
For the 2018 FIFA World Cup, Coca-Cola launches a global campaign which is running in 200 countries and features a limited-edition Coke can. The campaign has three separate ads and is centred around the idea of “Being Ready.” The limited-edition coke cans will be numbered from 1 to 9 so soccer fans can predict and share score numbers on social media.
Image via Adweek
Facebook Stricken Up on Sellers
Facebook added a new feature that is shaping the ecommerce space. After seeing an ad and making a purchase through Facebook, users can now leave reactions about their shopping experience. Businesses who aren’t delivering on time, continue to distribute inadequate products and/or receive too many negative responses could consequently face advertising restrictions or be banned from the platform entirely.
Image via Retail Drive
Snapchat Makes AR Lenses Available Via Self-Serve Ad Tool
As Snap Ads, Story Ads, and Filters are already available on Snap Ads (the self-serving ad tool), it was only a matter of time before they offered an AR Lenses too. For advertising purposes, the AR Lenses will feature advanced demographic targeting with 500 pre-set audiences and include full funnel measurements to track real-time metrics.
Image via Marketing Land
Disney Utilises VR To Promote Aladdin Musical
Disney is going above and beyond the traditional forms of marketing, embracing the power of VR. In an effort to promote the Aladdin Broadway musical, Disney has released an online VR ad that provides a 360-degree view of a song performed in the show. Check it out: