Mustard Minute: Friday 1st June

June 1, 2018

Instagram launches a payment feature in the U.S. and U.K., Moet & Chandon release a limited-edition bottle to celebrate Federer’s 20-year tennis career, and a study reveals mobile shopping has a low purchasing conversion rate. All that and more in this week’s Mustard Minute.

Advertisers Refrain from Spending on Instagram Stories

A study undertaken by found that marketers are only spending 16% of their Instagram advertising budget on Instagram stories. Although budget allocation to Stories are small, it has in fact grown by 3%.

Instagram Launches Payment Feature

A native payment feature has been added to Instagram. The feature allows users to register a debit or credit card as part of their profile, set up a pin, and start purchasing products through Instagram. The ‘ready to shop’ gram could be a game changer for Instagram, making them a bigger player in the commerce sphere. Still in the testing phase, this feature is currently only available to a select group of people in the U.S. and U.K.

Image via Tech Crunch

Mobile Purchasing Low

A study undertaken by Braintree found that although 50% of consumers use their mobile devices to shop, only 20% actually complete the transaction. Top complaints for mobile shoppers include slow load times, poor navigation and screens that don’t optimise.

Image via Mobile Marketer

Moet & Chandon Celebrate Roger Federer

To celebrate Federer’s 20th year playing professional tennis, Moet & Chandon Champagne have released a limited-edition bottle. Moet has done away with its signature ribbon and replaced it with a rubber handle from a tennis racket. The rubber handle encases the bottle while the wrapping showcases Federer’s accomplishments over his professional career. Although it will set you back a mere $23,000 USD (there goes your savings!). All proceeds go to a good cause in supporting the Rodger Federer Foundation which has helped 500,000 children world-wide gain better access to sports and education.

Image via Adweek

Snapchat Launches Lens That Reacts to Sound

Snapchat recently rolled out lenses that not only react to movement but to sound as well. Snapchat released a mask overlay of a cute animal with ears and eyes that moves based on sound. They announced that more sound lenses will be released in the coming weeks.